MarkPlus Corporation: Membina Generasi Muda Menuju Era Transformasi Digital

Jakarta - MarkPlus Corporation (MCorp), which was founded on May 1 1990, has become a pioneer in the field of marketing consulting in Indonesia. This company, founded by Mr. Hermawan Kartajaya, continues to innovate and adapt to the times, including in terms of recruiting and empowering the younger generation. One of their flagship programs is the Research and Development Squad (R&D Squad), which specifically recruits final year students to work on special projects for six months.

Pak Taufik, Deputy Chairman of MarkPlus Corporation, explained that enthusiasm for this program is very high. “In the last batch, one of the participants even came from the University of California, Berkley. "They are interested in getting different experiences in the marketing field," he said. This program is designed to provide in-depth knowledge of marketing and the opportunity to work directly with Mr Hermawan.

The majority of staff and several managers at MCorp currently come from generation Z, which provides a new perspective in facing the era of digital transformation. "Generation Z is more familiar with digital technology than previous generations, and this is very beneficial for MCorp in providing relevant solutions to clients," said Mr. Taufik.

Pak Taufik also highlighted the challenges in maintaining the loyalty of young employees amidst the rise of startups. However, MCorp offers various advantages, such as the opportunity to be involved in large projects, access to international networks, and recommendations for continuing studies. “We give a big role to the younger generation. "They can become managers even before the age of 30," he added.

The R&D Squad program has been running until its sixth batch, and each batch is attended by around 300 participants. They come from various educational backgrounds, including economics, technology, and humanities. "Pak Hermawan believes that diversity of perspectives will enrich our understanding of marketing," said Pak Taufik.

Pak Taufik hopes that programs such as the R&D Squad will continue to attract the interest of the younger generation from various educational backgrounds, both from within and outside the country, to participate and contribute to the increasingly dynamic world of marketing. "The experience of working directly with Mr. Hermawan is an extraordinary added value, and this is the main attraction for program participants," he concluded.

With innovation and commitment to the younger generation, MarkPlus Corporation continues to develop new talents and is ready to face challenges in the digital era. Programs such as the R&D Squad are clear proof that this company is always looking for ways to stay relevant and superior amidst increasingly fierce competition.