The Future of Indonesian Advertising with AI and Geotagging Technology

PT Era Media Sejahtera Tbk (Space) is bringing a breath of fresh air to the Indonesian advertising industry by integrating AI and geotagging technology into their marketing strategy. Geotagging technology allows Space to provide a more personalized and interactive advertising experience by targeting audiences based on location and tailoring ads to specific weather conditions or time of day. For example, someone passing by a Space billboard can receive the same ad on their digital device, creating harmony between traditional and digital media. This approach maximizes message relevance while increasing campaign effectiveness.

Additionally, Space leverages artificial intelligence (AI) to automatically manage advertising campaigns according to audience profiles in specific locations. This technology helps create more efficient and data-driven advertising strategies, aligned with best practices from developed countries such as South Korea and the United States. In fact, Space offers a performance-based advertising scheme where payments are made according to the achievement of campaign targets, providing transparency and financial benefits for clients. This results-based approach demonstrates Space's commitment to providing scalable, cost-effective advertising solutions.

Through innovations such as the Ads Platform, a digital marketplace for advertising media, Space makes it easier for clients to choose services that suit their needs. This platform provides transparent access to media inventory, location, type, and price, supporting more informed decision making. Amidst the challenges of technological adaptation and the need for supportive regulations, Space continues to demonstrate its leadership in the transformation of the Indonesian advertising industry. With advanced technology and a relevant approach, Space paves the way for a more dynamic and results-oriented advertising future.

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