Brilliant Space Innovation in Transforming the World of Indonesian Advertising

In the second segment of the podcast Issuer Talk, President Director of PT Era Media Sejahtera Tbk (Space), Viktor Aritonang, revealed various innovations carried out by Space to answer challenges in the advertising industry. With a vision to be a pioneer in providing measurable and relevant advertising solutions, Space continues to adapt to technological developments and client needs.

ROI Conversion Innovation through ROAS

One of Space's big breakthroughs in 2023 will be the introduction of the concept ROAS (Return on Ad Spend). This innovation answers clients' concerns about measuring the effectiveness of advertising campaigns. Through ROAS, Space provides a guarantee that every advertising investment made by clients will produce the same value of sales conversions.

For example, if an FMCG brand spends IDR 5 billion for a campaign, Space will guarantee that the IDR 5 billion worth of products are sold through distribution to various retail partners such as shops, stalls or other outlets. This approach provides clients with reassurance that their advertising does more than just increase brand awareness (awareness), but also contribute directly to sales.

Digital Advertising Integration

Responding to the rapid development of digital technology, Space combines traditional media such as billboards with digital platforms. This strategy includes:

Social Media Advertising

Collaborate with influencers to strengthen campaigns on social media such as Instagram and TikTok.

Programmatic Ads

This technology allows automatic placement of ads through the system bidding, similar to the Meta Ads platform. This system makes it easier for clients to place advertisements without having to go through a manual process.

Anamorphic Technology in Videotron

Space also brings visual innovation with technology anamorphik. This concept allows for dynamic and attention-grabbing advertising displays, such as realistic 3D illusions. This technology has been implemented in several strategic locations and has become a new attraction in advertising style in Indonesia.

Expansion and National Coverage

Currently, Space has inventory in 38 provinces in Indonesia, covering various types of advertising media such as billboards, videotrons and transportation media. In the near future, Space plans to expand its reach to East Java, Central Java and Tangerang, as well as increasing new media points.

Combination of Technology and Creativity

Space's advantage lies in the combination of technological innovation with a creative approach. By utilizing technology such as programmatic and anamorphic ads, Space ensures advertising remains relevant in the digital era. This is supported by a creative approach in creating attractive and effective campaigns for various types of audiences.

Conclusion

The innovations carried out by Space prove its commitment to providing advertising solutions that are modern, measurable and relevant. With national reach and an integrated approach, Space is ready to become a strategic partner for companies looking to strengthen their brand presence in the Indonesian market.

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